buyers without middlemen. Built for
transparency, powered by trust.
Project Overview
Mandiwaala is a revolutionary mobile application designed to
transform the agricultural supply chain in India. The platform
eliminates intermediaries by connecting farmers directly with
wholesale buyers, ensuring fair prices and transparent
transactions.
With integrated logistics and transport services, Mandiwaala
provides end-to-end solutions for farmers to sell their produce
and buyers to source fresh products directly from farms.
Problem
Farmers lose 30-40% of
their earnings to
middlemen and brokers in
traditional agricultural
markets.
Solution
Direct platform connecting
farmers to wholesale
buyers with transparent
pricing and integrated
logistics.
Impact
Increase farmer income by
25-35% while providing
buyers with fresh produce
at competitive prices.
Features
Real-time pricing, quality
grading, logistics tracking,
and secure payment
systems.
4
Stakeholder Types
12+
Months Development
50+
User Interviews
3
Platform Versions
User Personas
Understanding our diverse stakeholders was crucial to creating a platform that serves
everyone’s needs. We conducted extensive research with farmers, buyers, transport
providers, and platform administrators.
Key Features Across Platforms
Real-time Updates
Live pricing, order status, and
delivery tracking for all stakeholders
Multi-language Support
Interface available in Hindi, English, and
regional languages
Secure Payments
Integrated payment gateway with
escrow protection for both parties
